Brandwashed: tricks companies use to manipulate our minds and persuade us to buy
Auteur :
Lindstrom, Martin
Éditeur :
Kogan Page Ltd
ISBN :
9780749465049
Date de publication :
3 janv. 2012
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
397 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Discover the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets, with this insider's-view.