New strategic brand management, the: advanced insights and strategic thinking
Auteur :
Kapferer, Jean-Noël
Éditeur :
Kogan Page Ltd
ISBN :
9780749465155
Date de publication :
3 janv. 2012
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
986 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.