Cambridge marketing handbook: communications
Auteur :
Bax, Steve
Éditeur :
Bax, SteveWoodhouse, Paul,Cambridge Marketing College,
ISBN :
9780749470616
Date de publication :
3 août 2013
Dimensions :
18,2 x 11,5 x 1,4 cm
Poids :
194 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Looks at the contemporary integrated communications mix, in the light of the changes in digital marketing and aims to give an overview of the tools that marketers need to have under their belts. This handbook also examines the buyer behaviour theories for B2C and B2C, looking at the elements that make up the process of purchase.