Cambridge marketing handbook: digital marketing
Auteur :
Cambridge Marketing College
Éditeur :
Cambridge Marketing CollegeNicklin, Terry,Meyer, Karl,Hardy, Robert,Wilkins, Neil,
ISBN :
9780749470630
Date de publication :
3 août 2013
Dimensions :
18,0 x 11,5 x 1,5 cm
Poids :
197 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Understanding what tools are available, how to use them and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. This book introduces the key concepts and tools, sets out to how use them effectively and how to create and implement a digital campaign.