Cambridge marketing handbook: law
Auteur :
Kapur, Kiran
Éditeur :
Kapur, KiranCambridge Marketing College,
ISBN :
9780749470678
Date de publication :
3 août 2013
Dimensions :
18,1 x 11,5 x 1,1 cm
Poids :
167 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketers should be aware that there is a large amount of regulation and legislation and that ignorance of the law is not an excuse. However, many marketers feel very unsure how the various rules and regulations affect them. This handbook examines the key issues that affect marketers in marketing communications.