Cambridge marketing handbook: philosophy
Auteur :
Nixon, Charles
Éditeur :
Nixon, CharlesCambridge Marketing College,
ISBN :
9780749470715
Date de publication :
3 août 2013
Dimensions :
18,1 x 11,4 x 1,1 cm
Poids :
147 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Considers the six spheres of marketing understanding and sets out a Periodic Table of Elements for Marketing. This book covers issues such as: the state of the marketing profession and how we got here; is there a need for marketing?; the spectrum of marketing; consumer views of marketing; and alternative views.