Cambridge marketing handbook: pricing points
Auteur :
Mac / MacDivitt, Harry
Éditeur :
MacDivitt, HarryCambridge Marketing College,
ISBN :
9780749470739
Date de publication :
3 août 2013
Dimensions :
18,0 x 11,5 x 2,0 cm
Poids :
251 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this handbook, the authors present practical information and tools to enable the reader to make important decisions knowledgeably and confidently, and to explain these decisions to colleagues.