Cambridge marketing handbook: stakeholder
Auteur :
Nicklin, Terry
Éditeur :
Nicklin, TerryCambridge Marketing College,
ISBN :
9780749470791
Date de publication :
3 août 2013
Dimensions :
18,1 x 11,3 x 1,2 cm
Poids :
170 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketers have long held the view that the customer should be central to all they think about, all they do. This handbook examines the identification of stakeholders: internal, connected and external, their ability to affect the organization, and how organizations should relate to them.