Tv brand builders, the: how to win audiences and influence viewers
Auteur :
Bryant, Andy / Mawer, Charlie
Éditeur :
Kogan Page Ltd
ISBN :
9780749476687
Date de publication :
3 avr. 2016
Dimensions :
23,4 x 15,6 x 1,9 cm
Poids :
537 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind some of the world's most successful ones.