Games and gamification in market research: increasing consumer engagement in research for business success
Auteur :
Adamou, Betty
Éditeur :
Kogan Page Ltd
ISBN :
9780749483357
Date de publication :
3 nov. 2018
Dimensions :
23,4 x 15,6 x 1,8 cm
Poids :
530 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.