Disruptive branding: how to win in times of change
Auteur :
Benbunan, Jacob / Schreier, Gabor / Knapp, Benjamin
Éditeur :
Kogan Page Ltd
ISBN :
9780749498092
Date de publication :
3 avr. 2019
Dimensions :
24,0 x 16,5 x 2,0 cm
Poids :
690 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.