Myths of marketing: banish the misconceptions and become a great marketer
Auteur :
Leboff, Grant
Éditeur :
Kogan Page Ltd
ISBN :
9780749498481
Date de publication :
3 janv. 2020
Dimensions :
24,2 x 16,2 x 2,2 cm
Poids :
590 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.