Fundamentals of advertising
Auteur :
Wilmshurst, John / Mackay, Adrian
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750615624
Date de publication :
1 sept. 1999
Dimensions :
23,4 x 15,6 cm
Poids :
750 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students.