Financial aspects of marketing
Auteur :
Ward, Keith
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750616027
Date de publication :
27 mars 1989
Dimensions :
23,4 x 15,6 cm
Poids :
990 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Helps students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The emphasis on marketing issues and the use of financial information as an aid to decision-making provides students with the ability to be "financially literate"