International marketing
Auteur :
Paliwoda, Stanley / Thomas, Michael
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750622417
Date de publication :
2 sept. 1998
Dimensions :
29,7 x 21,0 cm
Poids :
1420 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides comprehensive treatment of international marketing issues, including coverage of Eastern Europe and the Pacific Rim. This title uses mini cases to illustrate the developments in marketing, together with coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, globalization, culture, and financial aspects of marketing.