Marketing financial services
Auteur :
Wright, Mike / Watkins, Trevor
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750622479
Date de publication :
20 oct. 1995
Dimensions :
24,6 x 18,9 cm
Poids :
780 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. It includes chapters which cover topics such as credit cards and customer care. Combining analysis of principles, concepts and techniques with advice, it is useful for students on degree and postgraduate courses.