Cim marketing dictionary, the
Auteur :
Hart, Norman / Stapleton, John
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750623469
Date de publication :
6 juin 1996
Dimensions :
21,6 x 13,8 cm
Poids :
610 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Containing over 3,000 terms, this dictionary spans a range of modern marketing and associated terminology. It is intended for marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields.