Direct marketing in practice
Auteur :
Housden, Matthew / Thomas, Brian
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750624282
Date de publication :
19 févr. 2002
Dimensions :
24,6 x 18,9 cm
Poids :
460 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Serves as a practical manual for all managers and marketers getting to grips with the techniques available to skilled direct marketers. This book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; and maximise the impact, efficiency and return on investment of your activities.