Cim handbook of strategic marketing
Auteur :
Egan, Colin / Thomas, Michael
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750626132
Date de publication :
31 juil. 1998
Dimensions :
24,6 x 18,9 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.