Pocket guide to selling services and products
Auteur :
Morris, Peter / McDonald, Malcolm
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750626415
Date de publication :
13 nov. 1995
Dimensions :
19,8 x 12,9 cm
Poids :
226 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A cartoon book that explores the world of commercial transactions: selling products and services. It takes the salesperson through the course of the sales process. It examines the differences between selling services and products and consolidates that information by an exercise at the end of each chapter.