Hospitality marketing
Auteur :
Wearne, Neil / Morrison, Alison
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750626880
Date de publication :
5 févr. 1996
Dimensions :
24,6 x 18,9 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Including European and international examples, this book aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers. It contains questions for discussion or revision and also features lists of options for application of theory.