Management ideas
Auteur :
Kermally, Sultan
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750634502
Date de publication :
19 juin 1997
Dimensions :
23,4 x 15,6 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A guide to the dominant theories influencing management practice in the late 20th century. It explains how some organizations have taken these ideas on board and incorporated them in their strategies in order to survive in intensively competitive climate. It looks at: Total quality management; Benchmarking; Customer service; and others.