Management and marketing of services
Auteur :
Mudie, Peter / Cottam, Angela
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750635943
Date de publication :
30 juin 1999
Dimensions :
23,4 x 15,6 cm
Poids :
590 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. This text is aimed at practitioners and students looking for a treatment of this subject.