Innovation in marketing
Auteur :
Doyle, Peter / Bridgewater, Susan
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750641210
Date de publication :
10 nov. 1998
Dimensions :
23,4 x 15,6 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.