Marketing professional services
Auteur :
Roe, Michael
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750641272
Date de publication :
24 août 1998
Dimensions :
23,4 x 15,6 cm
Poids :
330 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A practical introduction to business planning, marketing and selling skills for those in the professional services sector, this book is for professionals who have to sell to professionals. It provides a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations.