Fundamentals of corporate communications
Auteur :
Dolphin, Richard / Reed, David
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750641869
Date de publication :
26 oct. 1998
Dimensions :
23,4 x 15,6 cm
Poids :
600 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is, and what it can achieve. Backed by numerous cases and examples, this book demonstrates how corporate communications affects the marketing mix and explains how it can support wider marketing objectives.