Creativity and innovation for managers
Auteur :
Clegg, Brian
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750642552
Date de publication :
27 avr. 1999
Dimensions :
23,4 x 15,6 cm
Poids :
240 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it.