Tales from the marketplace
Auteur :
Piercy, Nigel F.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750642651
Date de publication :
30 juin 1999
Dimensions :
23,4 x 15,6 cm
Poids :
690 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presents an approach to building an understanding of the realities of market-led strategic change in companies. This book offers insights into strategy and marketing through business 'stories' that are contemporary and provocative.