Strategic management and business analysis
Auteur :
Williamson, Dave
Éditeur :
Williamson, DaveCooke, Peter,Jenkins, Wyn,Moreton, Keith Michael,
ISBN :
9780750642958
Date de publication :
19 nov. 2003
Dimensions :
24,6 x 18,9 x 1,7 cm
Poids :
521 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management. This book identifies the key questions in strategic analysis and provides a framework for answering these questions.