Marketing
Auteur :
Reynolds, Paul / Lancaste, Geoff
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750643818
Date de publication :
12 oct. 2001
Dimensions :
25,4 x 17,8 cm
Poids :
830 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Designed for those taking a first course in marketing and focusing on the needs of the business studies/modular student. This book aims to provide an international view that takes the reader to the heart of contemporary global marketing issues.