Excellence in advertising
Auteur :
Butterfield, Leslie
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750644792
Date de publication :
24 sept. 1999
Dimensions :
23,4 x 15,6 cm
Poids :
496 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presents a view on what constitutes best practice in a wide range of key areas that are the context for creation of effective advertising: building successful brands; strategy development; the analysis and interpretation of qualitative research; creative briefing; media strategy; managing relationships; evaluating advertising; loyalty; and more.