Cause related marketing
Auteur :
Adkins, Sue
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750644815
Date de publication :
22 sept. 1999
Dimensions :
23,4 x 15,6 cm
Poids :
610 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Cause related marketing is one of the most exciting areas in marketing. This book positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment, and explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally.