Public house and beverage management: key principles and issues
Auteur :
Flynn, Michael / Ritchie, Caroline / Roberts, Andrew
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750646789
Date de publication :
14 août 2000
Dimensions :
24,6 x 18,9 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides students with a practical guide to the management aspects of the licensed trade industry. This work introduces students to: key players; variations in service offer; types of management arrangement; customers and segments; labour markets and employees; key elements in the business units; and, retailing skills.