Cybermarketing
Auteur :
Bickerton, Pauline / Bickerton, Matthew / Pardesi, Upkar
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750647045
Date de publication :
25 août 2000
Dimensions :
23,4 x 15,6 cm
Poids :
690 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Aimed at marketers and managers who need to know how to use the Internet to promote and sell their product, this is a guide to using the Internet for marketing. It includes a collection of key URLs for market research purposes, a section on marketing information systems, and coverage on electronic direct and 1 to 1 marketing, among other things.