Marketing made simple
Auteur :
Reynolds, Paul / Reynolds, PaulLancaster, Geoff,
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750647717
Date de publication :
11 mars 2002
Dimensions :
24,6 x 18,9 x 1,6 cm
Poids :
524 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offering an overview of the basic marketing concepts and techniques, this book covers the developments in marketing thinking and practice, including topics such as Customer Relationship Management (CRM) and business-to-business marketing. It is intended for students, practitioners and others.