Internal marketing
Auteur :
Ahmed, Pervaiz K. / Rafiq, Mohammed
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750648387
Date de publication :
14 mars 2002
Dimensions :
23,4 x 15,6 cm
Poids :
590 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Defining what internal marketing is and how it can work, this title demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management. It highlights the techniques managers need to understand to use IM effectively within their organizations.