Strategic management for travel and tourism
Auteur :
Evans, Nigel / Stonehouse, George / Campbell, David
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750648547
Date de publication :
2 déc. 2002
Dimensions :
24,8 x 19,1 cm
Poids :
794 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Intended for students studying travel and tourism, this work brings theory to life by using industry-based case studies. It features international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines. It also covers the strategic issues affecting the industry, such as cruising and 'all-inclusive' holidays.