Hospitality sales and promotion
Auteur :
Taylor, Derek
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750649865
Date de publication :
25 mai 2001
Dimensions :
21,6 x 13,8 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.