Successful marketing communications
Auteur :
Ace, Cathy
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750650274
Date de publication :
29 août 2001
Dimensions :
24,6 x 18,9 cm
Poids :
410 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Takes a practical approach to the subject of marketing communications. This book covers marketing communications content from certificate to advanced level. It offers insights into how to successfully find, brief and manage marketing communications service providers. It is suitable for students who are into promotional planning and implementation.