Marketing logistics
Auteur :
Christopher, Martin / Peck, Helen
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750652247
Date de publication :
9 mai 2003
Dimensions :
23,4 x 15,6 cm
Poids :
600 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.