Understanding the hospitality consumer
Auteur :
Williams, Alastair
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750652490
Date de publication :
14 mai 2002
Dimensions :
23,4 x 15,6 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presents a different perspective on consumer behaviour in the hospitality sector. This book introduces and explores the role of consumer behaviour theory in the context of hospitality management. It discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry.