Marketing communications management
Auteur :
Copley, Paul
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750652940
Date de publication :
23 sept. 2004
Dimensions :
28,0 x 21,0 cm
Poids :
1244 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.