Wine marketing
Auteur :
Hall, C. Michael / Mitchell, Richard
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750654203
Date de publication :
24 sept. 2007
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
612 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.