Fundamentals and practice of marketing
Auteur :
Mackay, Adrian / Wilmshurst, John
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750654494
Date de publication :
6 août 2002
Dimensions :
24,6 x 18,9 cm
Poids :
720 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Communicates the basic themes and principles of contemporary marketing. This book also includes chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; as well as services marketing, B2B marketing and external marketing environment.