Marketing research for managers
Auteur :
Crouch, Sunny / Housden, Matthew
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750654531
Date de publication :
9 mai 2003
Dimensions :
24,6 x 18,9 cm
Poids :
730 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Aims to enable managers to become more informed research users and buyers. This edition of the text includes: the development of the "knowledge economy"; analysis of customer relationship management; comprehensive discussion of electronic techniques; and, case studies and examples.