Essential law for marketers
Auteur :
Kolah, Ardi
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750655002
Date de publication :
30 juil. 2002
Dimensions :
24,6 x 18,9 cm
Poids :
820 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing guidance on crucial issues for the busy practitioner. This book also provides helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives.