Advalue
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750655019
Date de publication :
13 févr. 2003
Dimensions :
22,9 x 15,2 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approach to gauging advertising performance.