International cases in tourism management
Auteur :
Horner, Susan / Swarbrooke, John
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750655149
Date de publication :
9 déc. 2003
Dimensions :
24,6 x 18,9 cm
Poids :
754 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.