Leisure marketing
Auteur :
Horner, Susan / Swarbrooke, John
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750655507
Date de publication :
15 déc. 2004
Dimensions :
24,6 x 18,9 cm
Poids :
784 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issues, and the future of leisure marketing.