Customer relationship management
Auteur :
Knox, Simon / Payne, Adrian / Ryals, Lynette / Maklan, Stan / Peppard, Joe
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750656771
Date de publication :
29 oct. 2002
Dimensions :
23,4 x 15,6 cm
Poids :
750 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.